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Today its actual sales average six hundred million components yearly. The world master in luxury wrist watches formerly built its popularity on its famous waterproof Oyster case, which was launched in 1926, and on its no less well known Perpetual Rotor automatic movement, created in 1931. Consequently Rolex seems to have gone beyond trend with continually accurate, reliable models. Watch making insiders typically express the success of Rolex whose total number of wrist watches in circulation is estimated at beyond twenty-five thousand by saying, Rolex is prosperous because its Rolex! New brands go up and down, fashions appear and vanish, but Rolex stays. Immutable, always the exact same, resolutely impervious towards the trend for complicated movements and also to the boundless quest for technical prowess. It cares not a whit with regard to the serious battles being waged by international collectors to get hold of a Daytona Paul Newman or possibly a vintage Submariner, and it firmly refuses to release the most trivial financial data. In fact, it is said that the Rolex Company has turned into a foundation that no more even needs to sell its wrist watches. To paraphrase, Rolex is the same as its watchcases: hermetically sealed off from the outside world. Rolex's marvelous isolation is the secret of its strength.
The Swiss corporation's global success story starts in 1905 working in london, with the founding by Hans Wildorf, a Bavarian, of a company specialized in the distribution of timepieces. Several years later Wildorf coined the name Rolex. In 1910 he obtained the first Swiss chronometer certification for a wristwatch. In the 1920s Rolex took its growing reputable name for perfection and premium quality and moved to Geneva. In 1926 it released the first water-resistant watch, the Oyster. It was indeed tight as an oyster in 1927 this specific oyster made it over the English Channel on British swimmer Mercedes Gleitze's wrist without mission a beat. 4 years later Rolex revised its innovation by forming and patenting the rotor Perpetual, the main automatic movement by using a rotor, as well as a precursor to today's automatic timepieces. The principles of the Rolex myth were in place. Year by year, decade by decade, the myth was increased, with one Innovation after another: the Date-just, the 1st watch of that type to display the date (1982); the Submariner, the very first watch water repellent to 250 feet (1953); the GMT-Master 2, with two timezones; the Daye-date, the 1st watch to spell out the day of the week (1937); the Cosmo-graph Daytona (1963); a chronograph that crafted a popularity once it was spotted on race-car driver Gianni Agnelli's wrist in '85; and the Sea-Dweller, water resistant to 2,130 feet, used by divers employed by the deep-sea engineering company Comex
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